UX design of the cooking platform

Gastro & Me is a mobile app designed for home cooking enthusiasts, allowing users to discover and share recipes in an engaging and intuitive format. With AI-powered features, it personalizes the cooking experience and makes learning new recipes seamless and enjoyable.

The challenge was to design an intuitive interface for recipe discovery and interactive cooking lessons. A key focus was integrating AI-driven recommendations while maintaining a user-friendly experience. The app needed a strong visual identity, a scalable design system, and engaging marketing materials.

I conducted user research, built prototypes, and refined the experience through A/B and usability testing. I developed a Human Interface Guidelines-based design system, enhanced product features, and optimized cooking lesson presentation for clarity. Additionally, I contributed to team growth and designed marketing assets, boosting user engagement.